Our goal was to track website users over the course of Nurses Week 2020 and monitor two contest giveaways. This lead to insights about social media post engagement, responsiveness to contests, and an overall data set of users and their website actions. This helped to optimize the campaign and convert thousands of goal leads!

Our strategy started with campaign graphics. We wanted to modernize Florence Nightingale, the pioneer of nursing, in relation to the 2020 Covid-19 pandemic. We did that through a custom design of Florence with a face-shield. If you take a close look at the banner on this page, you will see the dot by dot technique used to draw Florence. Using IHC’s guidance we took the campaign from story board to online within a matter of weeks. This included graphic design, web development, video editing and SWAG design… tracking viewership along the way!

Client Testimonial

Carolina Lobo
CMO, Interim HealthCare

We worked with the Herd on several campaigns now. The marketing strategies and creative assets they produce reflect what is most important to us: maintaining a unique brand identity. They have repeatedly exceeded our expectations in all facets: strategy, video production, graphic design, and website development. They are easy to work with and communicate with many members of our marketing team to guide projects on a regular basis. I could not recommend their services more!