Made For This
Interim HealthCare consists of 350 independent franchisees across 41 states providing nurses, therapists, aides, and other health care services to patients. The Winner of Best in Biz: 2021 Marketing Campaign of the Year, Interim HealthCare’s Made for This Campaign, featured a new website, illustrations, and animations that will engage recruits with the journeys of IHC employees. Our goal was to create a website that would successfully make new recruits consider a new career path.
Design
Development Website
We started with a fun and colorful design to lead the viewer on a career journey. As a recruit is viewing the website, our goal is for them to envision themselves on a new career path. To keep viewers engaged we implemented a diverse set of digital interactions, which highlight the benefits of working with IHC.
Strategy
We set out to produce a series of videos that highlighted the careers of eight Interim employees. As we listened to each employee’s story, we realized the campaign can draw off pieces of their journey that lead them into the health care field. We wanted to make sure that stood true in the graphic designs for digital platforms. This inspired the wallpaper design that fits in the background of most marketing pieces. On top of telling existing stories, we used illustration and animation to conceptualize goal recruits as characters around the campaign. For the recruits to apply, we focused on website UX that encompassed all of this content and fit together like a scrollable story.
Client Testimonial
We worked with the Herd on several campaigns now. The marketing strategies and creative assets they produce reflect what is most important to us: maintaining a unique brand identity. They have repeatedly exceeded our expectations in all facets: strategy, video production, graphic design, and website development. They are easy to work with and communicate with many members of our marketing team to guide projects on a regular basis. I could not recommend their services more!