Interim: Made For This
Interim HealthCare Inc. is the nation’s most experienced healthcare franchise company. At the core of this longevity and success is a network of over 300 independently owned franchisees and their commitment to providing the most compassionate and professional care possible in the communities they serve. Interim has over 43,000 health care professionals across 41 states, providing nurses, therapists, aides and other health care personnel to approximately 173,000 people annually.
We interviewed eight of Interim’s employees via Zoom video. With the lack of production control on Zoom, we designed custom backgrounds for each of the employees that included icon based wallpaper. Each icon highlights meaningful traits that were picked up after learning more about their stories.
We started with a fun and colorful design to lead the viewer on a career journey. As a recruit is viewing the website, our goal is for them to envision themselves on a new career path. To keep viewers engaged we implemented a diverse set of digital interactions, which highlight the benefits of working with IHC.
We set out to produce a series of videos that highlighted the careers of eight Interim employees. As we listened to each employee’s story, we realized the campaign can draw off pieces of their journey that lead them into the health care field. We wanted to make sure that stood true in the graphic designs for digital platforms. This inspired the wallpaper design that fits in the background of most marketing pieces. On top of telling existing stories, we used illustration and animation to conceptualize goal recruits as characters around the campaign. For the recruits to apply, we focused on website UX that encompassed all of this content and fit together like a scrollable story.
We worked with the Herd on several campaigns now. The marketing strategies and creative assets they produce reflect what is most important to us: maintaining a unique brand identity. They have repeatedly exceeded our expectations in all facets: strategy, video production, graphic design, and website development. They are easy to work with and communicate with many members of our marketing team to guide projects on a regular basis. I could not recommend their services more!