The Herd Mentality
We approach marketing as a continuous cycle of growth and improvement, symbolized by our flywheel model. The model revolves around three critical phases:
- Persona - Knowing your customer.
- Infrastructure - Developing robust systems to serve these customers.
- Positioning - Strategically positioning your brand for maximum visibility and impact.
These core phases are encircled by essential actions: Attract, Engage, Close, and Delight. This approach ensures that once customers are attracted, they are engaged through meaningful interactions, seamlessly guided to conversion, and continually delighted, ultimately becoming a brand advocate.
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Award Winning Service
Our team has been recognized through numerous awards and certifications, including:
- Telly and Addy Awards for a standout financial commercial
- Best in Biz Award for an innovative healthcare marketing campaign
- Industry certifications from HubSpot, Shopify, Adobe, Red Cinema, Google Ads, and Meta Ads
Our Herd
The Herd Agency began its journey as a boutique video production company in 2017. Over the years, we've evolved into a full-service marketing agency, offering everything from initial concept development to the final launch of polished marketing campaigns. Our agency thrives on flexibility and innovation, embodying a unique business model with no overhead. This structure allows us to provide exceptional value—expert creative and marketing services at competitive prices, all managed remotely.
Give a Sheep
Through our 'Give a Sheep' initiative, in partnership with Heifer International, we help impoverished communities start their own herds, providing livestock to support sustainable agriculture and economic growth. We believe in creating waves of positive change, both through transformative marketing strategies and impactful community support.
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