You can't out-target the algorithm. You can only out-supply it.
Strategy & Production for Digital Ads. We make them, test them and build on what wins.
Test Your AdsFree, about a minute.
Burt's Bees, made by The HerdStrategy & Production for Digital Ads. We make them, test them and build on what wins.
Burt's Bees, made by The HerdThe offer, the page, the numbers.
The message, the ads, the next ads.
The account, the budget, the delivery.
For e-commerce, franchise and enterprise brands.
We make the ads that out-supply it.We find what each of your buyers needs to hear, make enough good ads to say it, and keep new ones coming as the old ones wear out.Everyone you want to reach is already scrolling. The hard part is what you show them.
E-commerce, franchise and enterprise brands.We make them, test them and build on what wins.
Hard RockPetBeing
Interim HealthCareBurt's BeesPrimal BeeLuis FonsiValleyStarPrimal BeeAnkerLaifenLitter SaverAccoladeEva+AvoDREOHard RockPetBeingHard RockAnkerPetBeingBurt's BeesPrimal BeeDREOLuis FonsiLaifenThe hard part is what you show them.We make the ads that say what each buyer needs to hear, look like your brand, and move them one step closer to buying.
Your buyers are already on the platforms, seeing ads every day.
An ad that says what they need to hear, in your brand's look.
Each ad moves them one stage closer to buying.
Most of your buyers don't know they have the problem yet. Each stage needs its own ad to move them one step closer.
They don't know they have the problem yet.
They feel the problem, but don't know there's a fix.
They know a fix exists, not which one to pick.
They know you, and they're comparing you with others.
Ready to buy. They need a reason to act now.
Share of buyers by stage: an illustration, our read, not client data.
Five stages, five messages.Most of your buyers don't know they have the problem yet. Each stage needs its own ad to move them one step closer.And ads wear out fast.Meta's own data shows buyers are 45% less likely to click an ad they keep seeing. So we make a new ad for each stage, before the last one wears out.
Share of buyers by stage: an illustration, our read, not client data.
Where do your ads stand right now?
Test Your AdsTheir own words become the ads.
Wait, is that actually a thing?
Why does this keep happening?
What actually works for this?
Is it worth it next to the others?
Any reason to get it now?
Their own words become the ads. We test them at every stage and keep the ones buyers answer.What they say anywhere tells us what to test. Their own words become the ads, for whichever stage they fit. We write the messages, test them at every stage, and keep the ones buyers answer.We read what they say about you, your competitors and the problem. Then we sort every belief by stage and answer it with an ad.
“Wait, is that actually a thing?”
“Why does this keep happening?”
“What actually works for this?”
“Is it worth it next to the others?”
“Any reason to get it now?”
We write the messages, test them at every stage, and keep the ones buyers answer.
For e-commerce, franchise and enterprise brands.
E-commerce, franchise and enterprise brands.We find what each of your buyers needs to hear, make enough good ads to say it, and keep new ones coming as the old ones wear out.
Hard RockPrimal BeeLuis FonsiBurt's Bees
Eva+Avo
Primal BeeThe platforms reward creative now, not targeting.Meta says the focus has shifted from niche targeting to creative diversification, and its own data shows buyers are 45% less likely to click an ad they keep seeing. Meta for Business, 22 April 2025
Ads wear out fast. So every round we keep what wins, replace what fades and bank what we learn.
13 pre-lit sets at Ronin Creative Studios in Miami, plus outdoor locations, so the day goes to shooting, not setting up.
The people who read your buyers plan and shoot your ads, backed by a US based editing team, so nothing is lost in a handoff.
We use AI like Runway and Higgsfield where it speeds things up, never to make your ads look like everyone else's. Your brand stays the reason it looks good.
Ads wear out fast. So every round we keep what wins, replace what fades and bank what we learn. The next round is faster to make, and the herd keeps moving.
Ads wear out fast.Meta's own data shows buyers are 45% less likely to click an ad they keep seeing. So we make a new ad for each stage, before the last one wears out.
Bars show the response each round. An illustration, not client data.
We don't hide from what doesn't work.We track every ad with your media buyer, keep the winners, replace what fades, and use what buyers react to, and push back on, to open new audiences and new messages.
We bank every winning hook, line and shot.So each round builds on the last: faster to plan, quicker to shoot, and sized to what you need, not to how much you spend on media.
Our process, every round.We find where your buyers are, make the ads each stage needs and build on what wins.
Where buyers talkWe read what your buyers say in reviews, comments and forums, the places they talk when no brand is listening. Every round we test adds more to read.
Ronin Creative Studios, MiamiOne tight process from plan to final cut. An ad for each stage, each matched to the page it sends people to.
The winner staysWe track every ad with your media buyer, keep the winners, replace what is fading and test new messages and audiences, so nothing runs past its best.
Kyle walks you through each stepOn camera, coming soon.The people who read your market are the ones who plan and shoot your ads, so nothing gets lost in a handoff. Backed by a US based editing and production team.
KrisProductionKyleStrategyElieGrowthAs our organization has strived to become more efficient, The Herd Agency has become our go-to resource for video/digital creative and production. Their ability to provide a superior product on budget and schedule has made them indispensable to our success.
The Herd was not only easy to work with, but extremely efficient and creative. They were able to handle a large scale production during Covid-19 without shooting any footage, and still developed an amazing video that will help us to launch our brand’s new look. We highly recommend The Herd.
The Herd has been great to work with for many years. They have helped us to cover over ten communities in three states. Their style has been integral to our video marketing, I would highly suggest their services.
Our sales have directly risen as a result of our partnership with The Herd. They have been with me every step of the marketing journey, from strategy to implementation. Now, our marketing competes with the national QSR brands.
The Herd has been a crucial partner in the growth of my practice for several years. They have not only expanded my website traffic and social media following but have also established my reputation as one of the top plastic surgeons in the area.
No commitment after it.Book a 30 minute call. We'll map your first month: the buyers, the messages and the production plan.
Book a 30 Minute Strategy Call[email protected]Creative strategy and creative production for paid advertising. In plain terms: we figure out what your ads should say and to whom, then we make those ads at the volume modern platforms demand. Platforms like Meta now decide who sees an ad by reading the ad itself, so the businesses that win are the ones that keep supplying strong, varied creative. That is the problem we solve.
We work alongside your media buyer or in-house team, and we never touch your ad account. They run the ads; we plan and produce what runs, and read each batch with them.
Every ad wears out. The platform shows it to the same people too often and results fade. We read each batch with your team or media buyer and keep new ads in production, so fading winners get replaced before results dip, not after.
Start with one month, paid up front, with no commitment after it. After that, by the month, the quarter or the year.
No. Your media buyer or in-house team runs them, and we never touch your ad account. We plan and make what runs, and read every round with them.
It depends on your spend and how many stages you need to reach. On the call we size the first month to your spend: how many ads, for which stages, in which formats.
Your numbers, what you already know about your buyers, and the product. We do the reading, the planning and the shoot.
Some will not, and that is useful. We keep the winners, replace what fades and use what missed to decide the next ad.
Yes, where it speeds things up, like Runway and Higgsfield. Never to make your ads look like everyone else's.
Start with one month, paid up front, with no commitment after it. After that, by the month, the quarter or the year.
