Accolade

Animated Healthcare

Accolade, a leader in personalized healthcare services, needed animated assets that aligned with their high brand standards and extensive client base. We were tasked with creating animations that effectively communicated their approach to healthcare management while maintaining strict adherence to their brand identity.

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  • Design
Accolade Animated Healthcare Thumbnail V2

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Accolade’s brand is synonymous with world-class service and cohesive visual identity. Our challenge was to create a series of animations that told various stories, all tied together by the theme of personalized healthcare. We needed to maintain consistency with their established brand elements while creatively conveying complex healthcare services in an accessible and engaging way.

Concept

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Launch

We focused on blending Accolade’s branding with their core message of healthcare management. The animations we developed depicted real-life scenarios of members actively managing their healthcare with Accolade’s services. Using a polished and visually appealing animation style, we conveyed intricate healthcare processes in an easy-to-understand manner, making the content engaging for diverse audiences.

Our animations have been instrumental in Accolade’s business development efforts, helping to secure partnerships with Fortune 100 companies. The assets have been used for sales pitches, client onboarding, and internal training, providing a cost-effective alternative to live-action videos. This approach not only aligned with Accolade’s brand but also reinforced their leadership in the healthcare industry, delivering complex information in an accessible, human-centric way.

Results

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Eddy Henry
Chief of Brand, Accolade
As our organization has strived to become more efficient, The Herd Agency has become our go-to resource for video/digital creative and production. Their ability to provide a superior product on budget and schedule has made them indispensable to our success.
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