Accolade

Animated Healthcare

As one of the fastest-growing healthcare companies in the United States, Accolade needed animated assets that aligned with their high brand standards and extensive client base, including several Fortune 500 companies. We were tasked with creating animations that encapsulate the essence of Accolade’s personalized healthcare services.

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Accolade’s reputation is built on world-class service and a visually cohesive brand identity. Our challenge was to integrate their established brand elements into a series of animations that told different stories under a unified theme of "personalized healthcare." This required a creative approach that adhered to their strict branding guidelines while effectively conveying their service philosophy.

Concept

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Launch

The strategy was to blend Accolade’s brand elements seamlessly with their overarching message of healthcare management. We achieved this by creating aesthetically pleasing animations that depict Accolade members actively balancing and controlling their healthcare. These animations were designed to be engaging and informative, illustrating complex healthcare scenarios in a clear and relatable manner.

Over the course of two years, our animations have been integral to Accolade’s business development, including sales pitches to Fortune 100 companies, client onboarding, and internal training initiatives. The unique animated style allowed us to tell compelling human stories without the need for live actors, making complex healthcare topics accessible and engaging. This approach reinforces their position as a leader in the healthcare industry.

Results

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Eddy Henry
Chief of Brand, Accolade
As our organization has strived to become more efficient, The Herd Agency has become our go-to resource for video/digital creative and production. Their ability to provide a superior product on budget and schedule has made them indispensable to our success. When there is a deadline stampede and you're video and digital productions are headed for the cliff, The Herd Agency will head disaster off at the pass and produce a product that your brand can be proud of. We're very pleased with the work and happy to be partners with The Herd Agency.