Animated Healthcare
Accolade needed animated assets that aligned with their high brand standards and extensive client base. We were tasked with creating animations that encapsulate the essence of Accolade’s personalized healthcare services.
- Media
- Design
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7
5
Concept
Accolade’s reputation is built on world-class service and a visually cohesive brand identity. Our challenge was to integrate their established brand elements into a series of animations that told different stories under a unified theme of "personalized healthcare." This required a creative approach that adhered to their strict branding guidelines while effectively conveying their service philosophy.
Concept
Launch
Launch
The strategy was to blend Accolade’s brand elements seamlessly with their overarching message of healthcare management. We achieved this by creating aesthetically pleasing animations that depict Accolade members actively balancing and controlling their healthcare. These animations were designed to be engaging and informative, illustrating complex healthcare scenarios in a clear and relatable manner.
Results
Over the course of two years, our animations have been integral to Accolade’s business development, including sales pitches to Fortune 100 companies, client onboarding, and internal training initiatives. The unique animated style allowed us to tell compelling human stories without the need for live actors, making complex healthcare topics accessible and engaging. This approach reinforces their position as a leader in the healthcare industry.
Results
Eddy Henry
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