CLient

Lennar

Lennar, a national home construction and real estate company, hired us to produce marketing videos that highlight the quality of their homes and the desirable lifestyles within their communities. These videos have played a crucial role in enhancing Lennar's brand visibility and local market appeal.

  • Media
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15+

500,000+

6

Lennar faced the challenge of distinguishing their properties in highly saturated real estate markets. Our objective was to create content that not only showcased the craftsmanship of Lennar’s homes but also brought to life the vibrant communities surrounding them. By focusing on local schools, attractions, and the neighborhood experience, we aimed to provide a comprehensive picture of what it's like to live in a Lennar home, appealing to potential buyers on both emotional and practical levels.

Concept

Launch

Working closely with Lennar, we developed a series of videos combining creative storytelling with stunning visuals. Each video was designed to capture the unique essence of Lennar’s homes and the surrounding communities, delivering a cohesive narrative that resonated with homebuyers.

The marketing videos have been effective, increasing Lennar's brand awareness and driving interest to their developments. The engaging content helped potential buyers visualize the lifestyle benefits of living in a Lennar community. The videos have been widely used across social media platforms and in digital advertising, significantly contributing to Lennar's ability to attract more buyers and stand out in competitive markets.

Results

Let's chat!

testimonyLennar
Jennifer A
Marketing Director, Lennar
The Herd has been great to work with for many years. They have helped us to cover over ten communities in three states. There style has been integral to our video marketing, I would highly suggest their services!
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