Made For This
Interim HealthCare contracted us to direct the 'Made For This' campaign, aimed to attract compassionate individuals from sectors impacted by government shutdowns during the Covid-19 pandemic. The focus was on showcasing that a healthcare background wasn't necessary to make a meaningful impact as a caregiver, but that compassion and innate qualities were essential for success in this role.
- Media
- Design
- Branding
- Digital
- Development
- Hubspot
Concept
This campaign targeted individuals at a career crossroads, highlighting that the profession values personal qualities over formal qualifications. We developed ten personas to represent Interim's target market, with the goal of attracting new talent to the healthcare sector by emphasizing non-traditional career paths.
Concept
Launch
Launch
We employed a multi-channel approach, combining targeted social media campaigns, digital ads, and localized promotional events. Our team produced over 50 custom videos and a variety of engaging graphics, ensuring the message reached a broad and diverse audience. This allowed us to drive awareness and applications from previously untapped talent pools.
Result
Interim HealthCare saw a surge in applications, thanks to compelling stories from current caregivers. By sharing their non-traditional paths into caregiving, we connected with applicants displaced by Covid-19, helping to strengthen Interim's workforce and solidify their status as a leading employer during the crisis. The campaign boosted recruitment efforts, filling critical staffing gaps across the organization and attracting individuals who had never considered healthcare careers.
Result
Website
As part of the campaign, we also revamped the Interim HealthCare recruitment website to reflect the core values of the 'Made For This' message. The site featured interactive elements, including video testimonials and a streamlined application process, which contributed to the surge in traffic and applicant interest. With a focus on user experience, we ensured the site was both visually engaging and functionally optimized to handle the increased traffic, resulting in a smooth and effective recruitment tool that further supported Interim HealthCare's long-term staffing strategy.
Website
