We Speak Your Language
ValleyStar Credit Union, launched the "We Speak Your Language" campaign to introduce their revamped brand and promote their range of consumer and commercial products. We developed an animated video campaign using stock footage and motion graphics to overcome the filming restrictions imposed by the COVID-19 pandemic.
- Design
- Media
Concept
With pandemic restrictions preventing traditional filming, we pivoted to a fully animated approach. The concept involved integrating stock footage with dynamic motion graphics to align with ValleyStar’s new brand guidelines. The goal was to reflect their updated identity and communicate the credit union’s commitment to offering personalized financial solutions in an engaging and visually compelling way.
Concept
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Launch
Launch
To execute the "We Speak Your Language" campaign, we curated and blended stock footage that fit seamlessly with the campaign narrative. Using green screens and sophisticated motion graphics, we brought the brand to life through vibrant visuals that communicated ValleyStar’s financial offerings in an easy-to-understand, creative format.
Result
The animated video campaign successfully introduced ValleyStar’s new branding and was highly praised for its innovative use of motion graphics. It effectively conveyed complex financial services in a relatable and engaging way, resonating with the target audience. The campaign was widely recognized within the industry, winning both a Telly and an Addy award in the financial services category. Additionally, the video generated over 100,000 views!
Result
