Member Stories
Accolade, a rapidly expanding healthcare company in the United States with over ten million members as of January 2024, enlisted our services to capture and share the powerful stories of its members. This project involved traveling across the country to produce a series of documentary-style videos, highlighting the profound impact of Accolade's services during critical health events.
- Media
18,864
5
11
Concept
The primary challenge was to document the heartfelt stories of Accolade members—defined as individuals who utilized the service during a health crisis—and to visually demonstrate the value of Accolade's services to corporate clients. This required meticulous planning, scheduling, and a deep understanding of the members' experiences to authentically capture their narratives.
Concept
Launch
Launch
Our approach was to create documentary-style videos that featured first-person accounts from Accolade members and insights from employees. By conducting interviews and capturing footage across five states, totaling 16,864 miles traveled, we were able to vividly portray the personal and transformative experiences of the members, thereby illustrating the supportive role Accolade plays during critical health challenges.
Results
The video series was used to enhance the understanding of Accolade's Fortune 500 clients about the individual impact behind vast employee numbers. This emotionally resonant documentary series successfully connected with corporate viewers, vividly demonstrating the benefits of Accolade’s healthcare services and reaffirming their commitment to meaningful care.
Results
Eddy Henry
Related Projects
-
Livia Brito Campaign
-
Lennar
-
Made For This
-
LNS
-
Animated Healthcare
-
WSYL
-
Difference Is Home
-
Lam Plastic Surgery
Get in Touch
Have a question for The Herd? Fill out the form below and we’ll be in touch within 24 hours.