Accolade

Member Stories

Accolade, a rapidly expanding healthcare company in the United States with over ten million members, partnered with us to capture and share the inspiring stories of its clients. Our project involved traveling nationwide to produce a series of documentary-style videos, showcasing the profound impact of Accolade's services during critical health events.

  • Media
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The primary challenge was to document heartfelt stories of Accolade members, and to visually convey the value of their services to corporate clients. This required meticulous planning, scheduling, and a deep understanding of members' experiences to authentically capture their narratives.

Concept

Launch

Our strategy focused on creating documentary-style videos, featuring first-person accounts from Accolade members. By conducting interviews and capturing background footage, we portrayed the personal and transformative experiences of the members, showcasing the supportive role Accolade plays during critical health challenges.

The video series connected with viewers, demonstrating the benefits of Accolade’s healthcare services and reaffirming their commitment to providing meaningful care. Accolade uses the video series as their website's banner, and often as a presentation for perspective clients.

Results

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testimonyaccolade
Eddy Henry
Chief of Brand, Accolade
As our organization has strived to become more efficient, The Herd Agency has become our go-to resource for video/digital creative and production. Their ability to provide a superior product on budget and schedule has made them indispensable to our success.
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