Client

Roast + Chop

Two years after opening, Roast + Chop, a quick-serve restaurant offering healthy alternatives to fast food, faced stagnant sales and sought to invigorate its brand. Our agency was tasked with transforming their image to attract the local community, enhance customer retention, and expand their catering program. We implemented a comprehensive marketing strategy under the new tagline "Local, Natural, Sustainable," emphasizing their commitment to eco-friendly practices and quality ingredients, ultimately revitalizing their brand and boosting operational success.

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40%

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+4400

Our campaign was built around Roast + Chop's commitment to "Local, Natural, Sustainable" principles. We overhauled their branding to highlight local sourcing, natural farming practices, and sustainable operations. This involved a complete redesign of their visual identity, including graphics, menu designs, and the creation of new promotional materials that reflected these core values.

Concept

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Launch

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The rebranding was supported by a robust marketing rollout that included updated photography and video for their website and social media, a redesigned online ordering platform, and integration with major online ordering services. We initiated a social media influencer program targeting local college communities, which involved compensating influencers free meals in exchange for promotional content.

The comprehensive marketing efforts led to a dramatic increase in Roast + Chop’s market presence, resulting in a 40% rise in store sales year over year. The success of the campaign was further acknowledged through a bonus awarded by Roast + Chop for the significant sales increase. Additionally, the social media influencer program expanded their following by over 4,000, significantly boosting their online engagement and customer base.

Result

Let's chat!
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Steve Heittenger
Owner - Roast + Chop
The Herd was not only easy to work with, but extremely efficient and creative. They were able to handle a large scale production during Covid-19 without shooting any footage, and still developed an amazing video that will help us to launch our brand’s new look. We highly recommend The Herd.