Client

Roast + Chop

Roast + Chop, a quick-serve restaurant offering healthy alternatives to fast food, faced stagnant sales and sought to revitalize its brand. Our agency was tasked with transforming their image to attract the local community, boost customer retention, and expand their digital ordering capabilities.

  • Media
  • Design
  • Branding
  • Digital
RCThumbnail

40%

22%

+4400

The marketing and creative strategy centered around our new tagline, 'Local, Natural, Sustainable,' emphasizing a commitment to eco-friendly practices and quality ingredients. We developed a plan to reposition the brand by highlighting local food sourcing, natural farming practices, and sustainable operations. This involved a complete redesign of their visual identity, including the website, graphics, and menus.

Concept

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Launch

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To rebrand the existing restaurant, we shot content over six months, allowing us to update R+C's creative assets, social media, and online ordering platforms. From there, we launched a Google Ads campaign, created a Square online ordering store, and integrated with all major ordering services. Next, we initiated an influencer program targeting local college communities, which helped grow our social and community presence. Influencers were compensated with free meals in exchange for promotional content.

The efforts led to a dramatic increase in Roast + Chop’s market presence, resulting in a 40% rise in store sales year over year. Additionally, the social media influencer program expanded their following by over 4,000 people, significantly boosting their online engagement and customer base.

Result

Let's chat!
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Steve Heittenger
Owner - Roast + Chop
I often hear, 'You only have one location?' This is a testament to the Roast + Chop brand designed by The Herd. They have been with me every step of the marketing journey—from strategy to implementation. The Herd is in constant communication, updating my website, fine-tuning messaging, creating graphic and menu designs, managing social media, generating customer incentives, growing our loyalty program, mass emailing customers, and overseeing the entire advertising budget. Now, our marketing competes with the national QSR brands!
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