Difference Is Home
Interim Healthcare's 'Difference is Home' campaign aimed to showcase the profound impact of home healthcare through personal patient experiences across five care categories: Home Health, Pediatric, Hospice, Senior Care, and Adult Nursing. Featuring a neighborhood map and real-life patient stories, the campaign highlighted the benefits of receiving care in a familiar, comfortable setting while strengthening local awareness of Interim's services.
- Media
- Design
- Branding
- Development
- Digital
- Hubspot
Concept
The campaign centered on the idea that home, as a place of comfort and familiarity, plays a crucial role in the effectiveness of healthcare. By using a neighborhood map to depict various patients receiving care in proximity to one another, the campaign illustrated that quality healthcare at home is a widespread yet often invisible thread within communities. This concept was reinforced with the tagline "The Difference is Home," emphasizing that home is not just a location but a key component of healthcare that enhances quality of life.
Concept
Launch
Launch
To bring this concept to life, we conducted extensive interviews with patients from five key areas of care: pediatric, hospice, adult nursing, home health, and senior care. These stories were then depicted through detailed videos, each focusing on a different aspect of care but unified by the shared setting of their own homes. The neighborhood map served as a visual anchor, connecting the stories and highlighting the community aspect of the service. This multi-dimensional approach aimed to personalize and demystify home healthcare.
Result
The campaign successfully increased public awareness and understanding of the benefits of home healthcare. By integrating real patient stories with compelling visuals, it helped humanize and de-stigmatize home care services, resulting in greater community engagement and appreciation. The detailed portrayal of each care category not only informed viewers but also deeply resonated with them, leading to an increase in inquiries and trust in Interim Healthcare’s services. The success of this approach was evident in enhanced client satisfaction and an expanded patient base.
Result
Website
We successfully launched the 'Difference is Home' website, seamlessly integrating all campaign assets to create an informative and engaging online hub. The site features patient stories, neighborhood maps, and multimedia content that collectively convey the impact of home healthcare. By connecting these elements, the website not only strengthens the campaign’s message but also serves as a valuable resource for those seeking to understand Interim Healthcare's services.
Website
