Dr. Benjamin Lam

Lam Plastic Surgery

Dr. Lam has over 20 years of experience and numerous accolades in his field. Despite his credentials, potential patients often felt intimidated by the prospect of surgical procedures. Over the past five years, our marketing campaigns have focused on demystifying surgical processes and personalizing Dr. Lam’s approach to patient care, making his services more approachable and less daunting.

  • Media
  • Design
  • Digital
  • Development
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Our core challenge was to soften the clinical and impersonal perception of plastic surgery, humanizing Dr. Lam and his practice. We aimed to ensure prospective patients felt informed and reassured about their options, fostering a sense of trust before they even stepped into his office.

The Concept

Launch

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We revitalized Lam Plastic Surgery’s digital presence by integrating photo and video content that made the practice feel more welcoming. This multimedia approach addressed patient concerns while highlighting Dr. Lam’s compassionate care. Alongside these efforts, our targeted digital marketing strategy drove web traffic through SEO, boosted social media following by over 1,600, and enhanced the user experience with a refined website design. Together, these efforts bolstered Dr. Lam’s online visibility and reputation.

Lam Plastic Surgery has experienced significant digital growth and engagement. Our SEO strategies have increased annual web traffic to approximately 9,000 clicks, with the website now attracting over 1,500 unique users each month. On social media, Dr. Lam’s following has grown by more than 1,650, and his video content now averages about 250 views per post. These initiatives have not only amplified his visibility but also reinforced his position as a leading provider of cosmetic and reconstructive surgery in the Greater Philadelphia market.

Results

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Dr.Lam (1)
Benjamin Lam
Owner, Lam Plastic Surgery
The Herd has been a crucial partner in the growth of my practice for several years. They’ve not only expanded my website traffic and social media following but have also established my reputation as one of the top plastic surgeons in the area.
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