Bittersweet Kitchen
Bittersweet Kitchen, a cornerstone of Media, Pennsylvania's restaurant scene, offers an eclectic lineup of New American dishes for breakfast, brunch, and dinner. As the COVID-19 pandemic loomed, the restaurant needed to pivot to online orders, and we stepped in just in time to make a digital transition.
- Media
- Design
- Development
The Challenge
With the threat of shutdowns during the COVID-19 pandemic, Bittersweet Kitchen needed a fast and effective way to offer online ordering. The challenge was to design a custom website that showcased their diverse menu and made ordering easy for their loyal customers. Our goal was to create a seamless digital experience that would keep their business thriving, even during uncertain times. Using UX design and photography, we planned to bring the food to life online!
The Challenge
%202019-03-12-Bitter-Sweet-C1-session-0125.jpg)
Strategy
Strategy
We quickly designed a custom one-page scroll website, focusing on a clean layout that highlighted their menu through stunning photography. This visual approach drew customers in, creating an inviting online experience. To streamline orders, we developed an integrated online store powered by Square, which allows customers to customize their menu items and place orders directly from their mobile devices.
Results
The new website and online store drove significant engagement, with Bittersweet Kitchen seeing 5,000 website visitors per month and an astonishing 31% click-through rate. The online ordering platform resulted in a 75% increase in takeout orders, helping the restaurant maintain steady business despite the challenges of the pandemic. By providing a strong digital presence, Bittersweet Kitchen not only survived but grew during one of the most difficult periods for the restaurant industry. Check out the mouth-watering food and website below!
Results
