Interim HealthCare

Booking Entertainment

BookingEntertainment.com was the first internet-based booking agency, providing global access to big-name entertainment. For almost 30 years, BE has been a leader in booking entertainment for private parties, public concerts, corporate events, and fundraisers worldwide, ensuring smooth operations at any venue. The company offers a user-friendly platform where clients can book entertainers.

  • Design
  • Branding
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We faced the challenge of recruiting more patients. The company offered various forms of in-home nursing care, but many people were unaware of the different types available or were hesitant to receive care in their homes. Our challenge was to find a way to showcase the benefits of in-home nursing care and recruit more patients.

The Challenge

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Strategy

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To address the challenge, we developed a strategy to showcase the different forms of in-home nursing care and the variety of clients who could benefit from this service. We created a marketing campaign that featured real patients who had received in-home nursing care from the company. We showcased that the patients all lived in different neighborhoods and that nobody is too far away from a in-home nursing aide. Additionally, we built a neighborhood city to tell their stories from a patient's perspective, showing the different types of patients with their floor mats.

The marketing campaign was a success, resulting in increased patient enrollment for the healthcare company. By showcasing the different forms of in-home nursing care and the variety of clients who could benefit from this service, we were able to educate potential patients on the benefits of receiving care in their own homes. The neighborhood city provided a personal touch to the campaign, allowing potential patients to see the benefits of in-home nursing care from a patient's perspective. Overall, our strategy of showcasing the different forms of in-home nursing care and building a neighborhood city to tell patient stories resulted in increased patient enrollment for our client.high quality photo and video shot at Roast + Chop, the next step was telling their story to customers online. Once people came in to the store they never looked back. After revising the media and buying strategy Roast + Chop saw increasing quarterly sales of 30% and 40%.

Results

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Let's chat!
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Jordan Levin
Booking Entertainment
The Herd made our re-brand simple. We needed a new website design, logo, and brand direction. Within 6 weeks, we had an entire style kit and a new website design.