ValleyStar Credit Union

We Speak Your Language

Valley Star Credit Union, serving Virginia and North Carolina, launched the "We Speak Your Language" campaign to introduce their revamped brand and range of consumer and commercial products. The campaign featured an animated video, tailored to overcome the filming restrictions imposed by the COVID-19 pandemic, using stock footage combined with sophisticated motion graphics.

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Due to pandemic restrictions, we pivoted from filming actors to a fully animated approach. Our concept involved integrating stock footage with dynamic graphic designs that aligned with Valley Star’s new brand guidelines. This strategy was designed to reflect the credit union's updated identity and communicate its commitment to providing financial solutions to the local community.

Concept

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Launch

To bring the "We Speak Your Language" campaign to life, we curated a collection of stock footage to align with the script narrative. Utilizing green screen technology and advanced motion graphics, we created a dynamic and visually appealing video.

The animated video campaign successfully launched Valley Star’s new branding, receiving acclaim for its innovative use of motion graphics to convey complex financial services in an accessible and engaging way. The campaign was highlighted in the industry, winning both a Telly and an Addy award in the financial services category.

Result

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Becky Freemal